E-COMMERCE WEBSITES
In recent years, e-commerce has enjoyed a massive boost from the rise of smartphones, which allow consumers to shop from nearly anywhere.
TYPES OF E-COMMERCE WEBSITES
The scope of e-commerce is vast, but the types of sites that host electronic transactions can be broken down according to the parties involved.

Business to Consumer B2C
Probably the most familiar to the average person, a B2C site enables an exchange of goods or services between a business and a consumer, such as buying a T-shirt from your favourite online shop.

Business to Business B2B
A B2B platform facilitates electronic transactions between two businesses. If you own a company that sells T-shirts, for example, you might buy those shirts from an online wholesaler.

Business to Administration B2A
A B2A site facilitates electronic exchanges between an organization and a public institution, like the website of a company that designed your city!s web portal, for instance.

Consumer to Consumer C2C
A C2C site, often known as a marketplace, hosts an exchange of goods between 2 or more consumers. Examples include websites like Etsy and eBay.

Consumer to Business C2B
On a C2B site, individuals offer goods or services to businesses. This could be a freelance SEO expert who works with companies in a certain industry or an influencer paid to promote a company!s products.

Consumer to Administration C2A
Similar to B2A, this type of site allows a consumer to provide information, goods, or services to public administration and governmental organizations—think paying a parking ticket on your city!s web portal.
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HIRE US NOWContent marketing for E-commerce
In general, content marketing is the creation of content in various different formats like written articles, tutorial videos, infographics, and the sharing of that content to targeted audiences with the goal of generating more leads, building your brand and driving more customers to your website.
The benefits of a well-executed content strategy for E-commerce include:
- It drives new traffic to your company site.
- It encourages trust in your brand.
- It can help with the all-important conversions.
- It can create a separate stream of revenue.
- Its evergreen content can provide enduring value.
Without a good content strategy, the dangers are that your content will lack focus and purpose, and you!ll confuse and turn off potential customers. You could also lose ground to competitors who have an effective content strategy in place.
TYPES OFCONTENT MARKETING
The scope of e-commerce is vast, but the types of sites that host electronic transactions can be broken down according to the parties involved.

Blogging
These posts are fundamental to most content marketing strategies, building customer relationships, yielding leads, and lending themselves to search engine optimization (SEO) practices.

Photography Images
This helps to make up for the fact that people can!t touch what you are offering before they buy.

Video Content
The immersive experiences of videos are proven to drive up the number and size of sales.

Product Guides
These can drive more traffic to your e-commerce site as people look for more information about products.

Customer Stories
These can take the form of testimonials, reviews, and case studies.
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Email Marketing
Even just confirming orders, notifying buyers about shipping and package delivery, and doing a follow-up gives you multiple chances to communicate with customers and build relationships.
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Search Engine Optimization for e-commerce
E-commerce SEO is the process of making your online store more visible in the search engine results pages (SERPs). When people search for products that you sell, you want to rank as highly as possible so you get more traffic.
Our checklist for E-commerce SEO:
When people search for products that you sell, you want to rank as highly as possible so you get more traffic.

Pick the right keywords

Conduct competition research

Focus on homepage SEO

Simplify your site architecture

Optimize product pages

Use responsive design

Reduce load speed

Create back links
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HIRE US NOWMerchant admin for e-commerce
If you’re running a business that sells a product, your e-commerce site must be able to accept orders from your customers. This process can be more complex than you might expect. For each order, your site will need to:
- Record customer information (name, address, etc.)
- Collect customers and acceptance of your terms of service
- Calculate any applicable taxes
- Apply coupons or discounts
- Generate order and tracking numbers
- Share delivery details
- Process billing information
- Provide access to a payment gateway
Taking payments, what’s involved?
Already have an online store or a website but no way to accept payments? Link our payment pages or forms to whatever you!re selling so you can start processing payments. When your customers click through to purchase, they will be instantly sent to a checkout page hosted on secure servers.
There should be a seamless transition from your website to a payment gateway. Typically, payment gateways allow customers to:
- Select a payment option
- Provide details such as credit card numbers and CVVs
- Use multi-step authentication for secure payments
Build a payment gateway into your payment environment with our certification tools and flexible integration options.
- Collect payment information on your servers
- Control your checkout process completely
- Access developer tools and documentation
TYPES OF E-COMMERCE PAYMENTS
Protect your business and your customers.
Our e-commerce solutions adhere to the latest encryption and security standards to keep your business and customers’ data safe through the entire payment process. We also offer advanced security add-ons, such as tokenization for businesses who want an additional layer of security.

Collect payment information on your servers

Tokenization

Control your checkout process completely

Access developer tools and documentation
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